What is Influencer Marketing?

Given the technological advances, the social media in general and Instagram in particular, play a significant role in people’s lives nowadays, since they are influenced by its content and vice versa. The main reason why influencer marketing is the most direct and efficient means of advertisement, is because it attracts target audiences. For the majority of the growing companies it is necessary that they collaborate regularly with influencers.

Depending on their specific needs and the customers they want to attract, they have to choose different influencers with different followers, so that they reach a bigger and more diverse audience.

Renfluence is especially designed to attract companies and suggest to them the appropriate people with the right tools in order to achieve the most efficient marketing with the most appropriate influencers, depending of course on the needs of each advertising campaign.